Soulful Leadership for Personal & Professional Fulfilment.

Let me take you on a journey that reminds you of who you are and what’s possible.

Soulful Leadership for Personal & Professional Fulfilment.

Let me take you on a journey that reminds you of who you are and what’s possible.


Soul Exploration

With awareness change is possible. Gift yourself space and time to explore and develop your thoughts, ideas, and perspectives.



Discover your true north. Greater alignment provides a deeper sense of connection, clarity, and confidence that propels growth.



Soul Leadership

Awakening is not a destination I take you to. It’s a journey I take you on. A reminder of who you are and what’s possible.

I believe that the most natural path forward in life is to combine linearity and logic with spirituality. To live and lead our lives and businesses using both.

This is why my focus is on guiding values-driven and pioneering female visionaries to build confidence in their inner wisdom, to trust their deeper knowing, and to live and breathe their values.

To stop hiding part of themselves and their soulfulness, so that they can fulfil their vision in ways that are aligned with who they truly are.

Bringing in more of your soul into your work and business is a choice, a lifestyle choice. It means embracing your bigger picture and your gifts, embodying your values, and expressing your truth.

Bringing soul into your personal and professional leadership is strategic in nature as you will create a solid foundation for your leadership that reflects who you truly are.

Are you a values-driven woman in business who has been motivated by logic and linear thinking most of your professional life?

Have you strived for perfection and success relying on your left brain?

As a result you are excellent at what you do, BUT you also have a soulful and spiritual side.

A side that has grown bigger and louder, reminding you, nudging you, that you carry incredible wisdom within.

Wisdom that you have been avoiding and hiding for a long time and that is now yearning to be used, to be seen, to surface.

If your answer is yes to any of the above and you want to make sure that the present moment creates a future in alignment with who you truly are, this is for you.


A starting point for your journey as a soulful leader.

Maria Baeck (Bäck)

Maria Baeck (Bäck)

  • Facilitator and guide
  • Insightful questions
  • Embodied listening
  • No attachment to outcome
  • Free from judgment
  • Free from expectations
  • Safe space for exploration

A quick introduction.

I take you on a journey of inner discovery that will impact your career, lifestyle, and decisions, should you so choose.

More specifically, I show you your truth. I use my tools to reflect what is inside of you, your inner knowing.

This journey encourages you to uncover and use your gifts. Gifts which provide a sense of freedom, joy, and acceptance in your life, of who you were born to be. As a result you will influence others, a new generation of children, to show up as they truly are.

I guide you to uncover what’s already there, rather than feeding you something new. Your experience will influence those around you to get curious and to embark on a journey of their own.

Recent blog posts.

Is your version of you, yours?

Is your version of you, yours?

The title of this blog could feel seemingly discombobulating... If the answer to the question is “no”, read on. Surprised by the question and not...

read more
Own it, or it will own you.

Own it, or it will own you.

I recently met up with a friend for a fika [feeka] - a hot chocolate on the pier - and a walk. It was a windy and ice cold day, but utterly...

read more

What others are saying…

Maria’s genius is her ability to hold a space of genuine non judgement which allows her clients to be brave, to explore things that they perhaps wouldn’t explore in a different conversation or context. She asks the most insightful questions and then holds space and listens – allowing her clients the experience of being genuinely listened to, without judgement, without expectation, with complete openness: helping them to realise who they truly are, what they really want, and what’s truly important to them.

Her connection with and complete trust in her inner wisdom and intuition is inspiring: it creates an environment in which people can begin to trust their own.

Maria is an extraordinary person to work with. I hesitate to call her a ‘coach’ because she is so much more than that: a coach, a mentor, a wise and intuitive guide and a wonderful presence. I thoroughly recommend working with her.

Sara Price


Maria is an extraordinary listener and her questions get right to the heart of an issue allowing you to tap into your soul, to identify how it wants to be expressed in your work and role as a leader. I would not have the clarity and rediscovered courage I now have without her help.

Nicola Deverson

Chartered Accountant, Envision Partnership Ltd.

Maria’s curiosity calls are such a wonderful opportunity to take a tour of your thoughts, feelings, beliefs and values. I know I am in safe hands when I speak with Maria, and that any vulnerabilities will be carefully received and guarded. I am grateful for this recent conversation because it seems to have unveiled some aspects that I now feel able to explore further to gain deeper clarity on my values, vision and purpose. Thank you Maria!

Shehnaaz Latif

My Wellness Zone

Maria creates a safe and energized space for exploration & discovery. Through her heart-led questions and deep listening, I was easily able to draw out business and leadership gems/insights that wanted to make themselves known. I highly recommend her as a soulful guide and companion in the exploration and deepening process.

Kelly Weiss

Conscious Business Strategist

Maria has this magical ability to connect and really listen. She has a grounded, earthy energy that really helps me and my soul to feel at ease, to think clearly and to feel part of an exciting journey. Besides this she has this powerful way of mirroring and reframing what comes up in me, and there is a very energetic bond between us during our talks. I have laughed a lot, and I now feel lighter, happier, and above all, more connected to source. Maria has intuitive skills beyond the ordinary. Thank you for being my gate opener to freedom, power and creativity.

Anna Stensdotter

Words are not adequate to describe the value Maria has added to the work I am doing – through deep listening, she took the words I used to describe my ideas and vision for Conscious Finance and presented them back to me in a way which totally transformed them – and my understanding of them. It was revelatory and added several dimensions which were not there before.

Working with Maria is like starting on the ground floor with a flat image of something and then through a collaborative exploration, suddenly seeing it from a much higher dimension where the totality of the vision can emerge. Thank you Maria, I can’t wait to see the next iteration!

Clare Chapman

Conscious Finance Ltd.

I highly recommend Maria to draw out and reflect back your highest values. This values work has totally changed my life! Really empowered me to negotiate a relocation, to increase my prices to new clients by 25%, plus I’ve been clear cut with family about my new working day. There’s no going back and quite simply I now feel very alive!

Frea O’Brien

Numerology Expert, My Numerologist

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I tend to send Fika for Your Soul once or twice a month. You can unsubscribe at any time.

Fika for Your Soul is about connecting with inspiration from everyday situations and conversations. It’s about discovery, reflection, leaning into, and stretching beyond…how we may see, understand, and express freedom, soul, inner wisdom, and leadership, all in the context of our daily lives.

‘Fika’ (pronounced ‘feeka’) is Swedish and means taking a [coffee/tea] break.