Discover what soulful leadership, running a soulful business, and living a soulful life could look like for you.

Discover what soulful leadership, running a soulful business, and living a soulful life could look like for you.

The true nature of soulful leadership is leading in a way that is congruent with who you truly are, and to do so consciously.

It’s a combination of magical and practical, in both business and in life. The blend of inner knowing and lived experience.

Is this you?


Following tradition holds little appeal for you. You prefer to do your own exploration and decide for yourself what seems right.

A firm believer that there is not just one way to do things, you would rather be true to yourself than forcing yourself to fit in. You thrive in a supportive environment where there is an exchange of ideas.


You are reflective, interested in having meaningful conversations. Typically curious and open-minded, you continually seek a deeper understanding of life.

You are more excited by a non-linear path than by linear facts. You typically accept others without question, and you take an interest in different perspectives and alternative lifestyles.


You are imaginative. Guided by your core values and your belief in possibilities, you see potential for a better future. You pursue truth and meaning.

Being sensitive, non-judgmental, and compassionate, you believe that each person must find their own path.


You enjoy spending time exploring your own ideas and values, and you encourage others to do the same.

You value authenticity and integrity, and you want to be original and individual in what you do. You search for meaning and the truth within you.

Those who are practicing soulful leadership always see opportunities for growth and evolution, for self and others.

If the above resonate with you and you want to learn more, there are two things you can do right away:

Are you tired of hiding parts of who you truly are? Tired of neglecting your inner knowing?

I believe that the path to becoming or being a soulful leader is to combine linearity and logic with soulfulness and spirituality.

To live and lead our lives and businesses using both.

To come from love, openness, appreciation, and non-judgment.

This is why my focus is on guiding values-driven and pioneering female visionaries and change agents who want to be soulful leaders, run soulful businesses, and live soulful lives. To help them uncover what that looks like for them.

Part of the journey is building confidence in their inner wisdom, trusting their deeper knowing, and living and breathing their values.

And to stop hiding part of themselves, so that they can fulfil their vision in ways that are aligned with who they truly are.

“Maria’s style of questioning is so interested, supportive and at times feels totally random, but go with it and you’ll find diamonds!”

– Sarah Hurrell


Where you've been

You have been motivated by logic and linear thinking most of your life.

It has served you well. You have created an identity and built a reputation at the back of it.

You are viewed as competent, trusted, and valued by your peers.

AND you know that you have been hiding parts of who you are out of fear of being judged and ridiculed.

This no longer feels OK.

Frustration is on the rise.


The energy is shifting. You are excellent at what you do but this is no longer enough.

You are yearning to bring more soul and soulfulness into your work and your business.

You are tired of holding yourself back from speaking your truth, from showing up fully.

This desire is growing bigger and louder, reminding you about the gifts that you have been hiding for a long time.

You are done holding back.



You want to be true to your values and express your truth, be true to YOU.

You want to embrace your gifts, your bigger picture, your potential.

You feel drawn to identifying and establishing what being a soulful leader, running a soulful business, and living a soulful life look like for you.

What are your next best steps?

You have a choice, who do you want to be?

Maria Baeck (Bäck)

Maria Baeck (Bäck)

Facilitator and Guide

  • Safe space for exploration
  • A judgment-free zone
  • Insightful questions
  • Freedom to show up
  • No attachment to outcome

A quick introduction.

Although my work is non-linear by nature, there are three core parts that are always part of the journey: exploration, alignment, and embodiment.

I take you on a journey of inner discovery that will impact your career, lifestyle, and decisions, should you so choose.

More specifically, I help you see your truth. I use my tools to reflect what is inside of you, your inner knowing.

This journey encourages you to uncover and use your gifts. Gifts which provide a sense of freedom, joy, and acceptance in your life, of who you were born to be. As a result you will influence others to show up as they truly are.

I guide you to uncover what’s already there, rather than feeding you something new. Your experience will influence those around you to get curious and to embark on a journey of their own.

If you want to be a soulful leader in business and in life, if this sounds like what you have been looking for, get in touch by clicking the button below.

Recent blog posts.

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What others are saying…

Maria’s genius is her ability to hold a space of genuine non judgement which allows her clients to be brave, to explore things that they perhaps wouldn’t explore in a different conversation or context. She asks the most insightful questions and then holds space and listens – allowing her clients the experience of being genuinely listened to, without judgement, without expectation, with complete openness: helping them to realise who they truly are, what they really want, and what’s truly important to them.

Her connection with and complete trust in her inner wisdom and intuition is inspiring: it creates an environment in which people can begin to trust their own.

Maria is an extraordinary person to work with. I hesitate to call her a ‘coach’ because she is so much more than that: a coach, a mentor, a wise and intuitive guide and a wonderful presence. I thoroughly recommend working with her.

Sara Price


Maria is an extraordinary listener and her questions get right to the heart of an issue allowing you to tap into your soul, to identify how it wants to be expressed in your work and role as a leader. I would not have the clarity and rediscovered courage I now have without her help.

Nicola Deverson

Chartered Accountant, Envision Partnership Ltd.

Maria’s curiosity calls are such a wonderful opportunity to take a tour of your thoughts, feelings, beliefs and values. I know I am in safe hands when I speak with Maria, and that any vulnerabilities will be carefully received and guarded. I am grateful for this recent conversation because it seems to have unveiled some aspects that I now feel able to explore further to gain deeper clarity on my values, vision and purpose. Thank you Maria!

Shehnaaz Latif

My Wellness Zone

Maria creates a safe and energized space for exploration & discovery. Through her heart-led questions and deep listening, I was easily able to draw out business and leadership gems/insights that wanted to make themselves known. I highly recommend her as a soulful guide and companion in the exploration and deepening process.

Kelly Weiss

Conscious Business Strategist

Through insightful questions and deep listening, Maria helps you to navigate your inner voice and wisdom. She supports you in finding your own answers, and she creates an environment in which you can begin to trust your decisions and way forward. Maria helps you to explore your strengths and the way you see things through a new dimension that was not there before. A call with Maria is energizing and leaves you with options and ideas to continue your self-development.

Jenny Morin

Maria has this magical ability to connect and really listen. She has a grounded, earthy energy that really helps me and my soul to feel at ease, to think clearly and to feel part of an exciting journey. Besides this she has this powerful way of mirroring and reframing what comes up in me, and there is a very energetic bond between us during our talks. I have laughed a lot, and I now feel lighter, happier, and above all, more connected to source. Maria has intuitive skills beyond the ordinary. Thank you for being my gate opener to freedom, power and creativity.

Anna Stensdotter

Words are not adequate to describe the value Maria has added to the work I am doing – through deep listening, she took the words I used to describe my ideas and vision for Conscious Finance and presented them back to me in a way which totally transformed them – and my understanding of them. It was revelatory and added several dimensions which were not there before.

Working with Maria is like starting on the ground floor with a flat image of something and then through a collaborative exploration, suddenly seeing it from a much higher dimension where the totality of the vision can emerge. Thank you Maria, I can’t wait to see the next iteration!

Clare Chapman

Conscious Finance Ltd.

I highly recommend Maria to draw out and reflect back your highest values. This values work has totally changed my life! Really empowered me to negotiate a relocation, to increase my prices to new clients by 25%, plus I’ve been clear cut with family about my new working day. There’s no going back and quite simply I now feel very alive!

Frea O’Brien

Numerology Expert, My Numerologist

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Fika for Your Soul is about connecting with inspiration from everyday situations and conversations. It’s about discovery, reflection, leaning into, and stretching beyond…how we may see, understand, and express freedom, soul, inner wisdom, and leadership, all in the context of our daily lives.

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