…in a soulful way.




…in a soulful way.

Does the mention of “the great resignation” or “the great re-evaluation” stir something in you? If your answer is yes, know that this doesn’t mean that you are destined to shut down your business or leave your job to pursue something else.

That said, the stir has probably brought with it thoughts about what you want and what is really important to you. Maybe you have discovered that something is missing, or that you want to be more intentional, soulful, and deliberate in how you show up in business and live your life.

Is this you?


Where you'Ve BEEN

You have been motivated by logic and linear thinking most of your life.

It has served you well. You have created an identity and built a reputation at the back of it.

You are viewed as competent, trusted, and valued by your peers.

AND you know that you have been hiding parts of who you are out of fear of being judged and ridiculed.

This no longer feels OK.


The energy is shifting. You are excellent at what you do but this is no longer enough.

You feel disconnected. You are yearning to bring more soul and soulfulness into your work and your business.

You are tired of holding yourself back from speaking your truth, from showing up fully.

This desire has grown bigger and louder, reminding you about the gifts that you have been hiding for a long time.

You are done holding back.



You want to be true to your values and express your truth, be true to YOU.

You want to embrace your gifts, your bigger picture, your potential.

You feel drawn to explore, establish, and develop what soulfulness means to you.

What living and leading in alignment with who you truly are look like for you.

You want to be a soulful leader.

You want to be SOULFULLY YOU®.

Each journey begins with one step.

I provide tools, practices, and a judgment-free zone in which I guide you to explore and get clarity on what combining logic with soulfulness and inner guidance looks like for you, so that you feel empowered to show up fully. To be a SOULFUL LEADER, to be SOULFULLY YOU.

Below are a few first steps to learn more about who you are as a soulful leader, what soulfulness means to you, and how you can strengthen your soulful side further.

Click each box to learn more.


If you want to show up more fully AND you believe that the foundation for all leadership stems from how you choose to show up as a human being, this free assessment is for you.


A deeper reading of your assessment results; what you are seeking subconsciously and what will help strengthen your soulful leadership even further.


Develop who you are as a SOULFUL LEADER and discover what it looks like to be SOULFULLY YOU®.

In a safe 1:1 setting, explore what soulfulness means to you, develop who you are as a soulful leader, discover what it looks like to be SOULFULLY YOU, and what you can do to integrate it all into your leadership and your daily life.

I provide a safe space where thoughts, ideas, and perspectives can be stretched, discussed, and explored. A space where there is room to truly listen for the answer, whether they come from lived experience, inner wisdom and guidance, or a bit of both.

You are interested but the above doesn’t hit the spot?

I have things up my sleeve for those who want to reach further.

What others are saying…

Maria’s genius is her ability to hold a space of genuine non judgement which allows her clients to be brave, to explore things that they perhaps wouldn’t explore in a different conversation or context. She asks the most insightful questions and then holds space and listens – allowing her clients the experience of being genuinely listened to, without judgement, without expectation, with complete openness: helping them to realise who they truly are, what they really want, and what’s truly important to them.

Her connection with and complete trust in her inner wisdom and intuition is inspiring: it creates an environment in which people can begin to trust their own.

Maria is an extraordinary person to work with. I hesitate to call her a ‘coach’ because she is so much more than that: a coach, a mentor, a wise and intuitive guide and a wonderful presence. I thoroughly recommend working with her.

Sara Price


Maria is an extraordinary listener and her questions get right to the heart of an issue allowing you to tap into your soul, to identify how it wants to be expressed in your work and role as a leader. I would not have the clarity and rediscovered courage I now have without her help.

Nicola Deverson

Chartered Accountant, Envision Partnership Ltd.

Maria’s curiosity calls are such a wonderful opportunity to take a tour of your thoughts, feelings, beliefs and values. I know I am in safe hands when I speak with Maria, and that any vulnerabilities will be carefully received and guarded. I am grateful for this recent conversation because it seems to have unveiled some aspects that I now feel able to explore further to gain deeper clarity on my values, vision and purpose. Thank you Maria!

Shehnaaz Latif

My Wellness Zone

Maria creates a safe and energized space for exploration & discovery. Through her heart-led questions and deep listening, I was easily able to draw out business and leadership gems/insights that wanted to make themselves known. I highly recommend her as a soulful guide and companion in the exploration and deepening process.

Kelly Weiss

Conscious Business Strategist

Through insightful questions and deep listening, Maria helps you to navigate your inner voice and wisdom. She supports you in finding your own answers, and she creates an environment in which you can begin to trust your decisions and way forward. Maria helps you to explore your strengths and the way you see things through a new dimension that was not there before. A call with Maria is energizing and leaves you with options and ideas to continue your self-development.

Jenny Morin

Maria has this magical ability to connect and really listen. She has a grounded, earthy energy that really helps me and my soul to feel at ease, to think clearly and to feel part of an exciting journey. Besides this she has this powerful way of mirroring and reframing what comes up in me, and there is a very energetic bond between us during our talks. I have laughed a lot, and I now feel lighter, happier, and above all, more connected to source. Maria has intuitive skills beyond the ordinary. Thank you for being my gate opener to freedom, power and creativity.

Anna Stensdotter

Words are not adequate to describe the value Maria has added to the work I am doing – through deep listening, she took the words I used to describe my ideas and vision for Conscious Finance and presented them back to me in a way which totally transformed them – and my understanding of them. It was revelatory and added several dimensions which were not there before.

Working with Maria is like starting on the ground floor with a flat image of something and then through a collaborative exploration, suddenly seeing it from a much higher dimension where the totality of the vision can emerge. Thank you Maria, I can’t wait to see the next iteration!

Clare Chapman

Conscious Finance Ltd.

I highly recommend Maria to draw out and reflect back your highest values. This values work has totally changed my life! Really empowered me to negotiate a relocation, to increase my prices to new clients by 25%, plus I’ve been clear cut with family about my new working day. There’s no going back and quite simply I now feel very alive!

Frea O’Brien

Numerology Expert, My Numerologist

Maria Baeck (Bäck)

Maria Baeck (Bäck)

Facilitator and Guide

  • Grounded

  • Logical

  • Process-driven

  • Soulful

  • Intuitive

  • Values-led

A quick introduction.

Although my work is non-linear by nature, there are three core parts that are always part of the journey: exploration, alignment, and embodiment.

I take you on a journey of inner discovery that has the potential of impacting your career, lifestyle, and decisions, should you so choose.

I help you see your truth. I use my tools to reflect what is inside of you, your inner knowing.

I guide you to uncover what’s already there, rather than feeding you something new.

If this sounds like what you have been looking for, get in touch by clicking the button below.

Recent blog posts.

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Signing-up you will receive Fika for Your Soul which is about connecting with inspiration from everyday situations and conversations. You’ll also receive updates that assist you in developing as a SOULFUL LEADER and being SOULFULLY YOU®.

I appreciate you welcoming me into your Inbox in this way. Thank you.

PS! ‘Fika’ (pronounced ‘feeka’) is Swedish and means taking a [coffee/tea] break.