You can be a leader without being a business owner or  someone’s boss.

You can be a leader without being a business owner or  someone’s boss.

Do you feel called to grow as a Soulful Leader?

Run a Soulful Business?

Lead a Soulful Life?

I believe that the path to becoming or being a soulful leader is to combine linearity and logic with spirituality.

To live and lead our lives and businesses using both.

To come from love, openness, appreciation, and non-judgment.

This is why my focus is on guiding values-driven and pioneering female visionaries and change agents who want to be soulful leaders and run soulful businesses. To help them uncover what that looks like for them.

Part of the journey is building confidence in their inner wisdom, trusting their deeper knowing, and living and breathing their values.

And to stop hiding part of themselves, so that they can fulfil their vision in ways that are aligned with who they truly are.

“Maria’s style of questioning is so interested, supportive and at times feels totally random, but go with it and you’ll find diamonds!” – Sarah Hurrell


Where you've been

You have been motivated by logic and linear thinking most of your life.

It has served you well. You have created an identity and built a reputation at the back of it.

You are viewed as competent, trusted, and valued by your peers.

AND you know that you have been hiding parts of who you are out of fear of being judged and ridiculed. You ALSO know that this no longer feels OK.

Frustration is on the rise.


The energy is shifting. You are excellent at what you do but this is no longer enough.

You are tired of holding yourself back from speaking your truth, from showing up fully. 

You are yearning to bring more soul and soulfulness into your work and your business.

This desire is growing bigger and louder, reminding you about the gifts that you have been hiding for a long time. You are done holding back.



You want to be a soulful leader, live a soulful life, run a soulful business.

You want to embrace your gifts, your bigger picture, your potential. Be true to your values and express your truth, be true to YOU.

It’s time to identify and establish what being a soulful leader, running a soulful business, and living a soulful life means to you.

Who do you want to be? What are the next best steps? In which areas may there be misalignment? What needs shifting?

Maria Baeck (Bäck)

Maria Baeck (Bäck)

  • Facilitator and guide
  • Insightful questions
  • Embodied listening
  • No attachment to outcome
  • Free from judgment
  • Free from expectations
  • Safe space for exploration

A quick introduction.

Although my work is non-linear by nature, there are three core parts that are always part of the journey: exploration, alignment, and embodiment.

I take you on a journey of inner discovery that will impact your career, lifestyle, and decisions, should you so choose.

More specifically, I show you your truth. I use my tools to reflect what is inside of you, your inner knowing.

This journey encourages you to uncover and use your gifts. Gifts which provide a sense of freedom, joy, and acceptance in your life, of who you were born to be. As a result you will influence others to show up as they truly are.

I guide you to uncover what’s already there, rather than feeding you something new. Your experience will influence those around you to get curious and to embark on a journey of their own.

If you want to be a soulful leader in business and in life, if this sounds like what you have been looking for, get in touch by clicking the button below.

Recent blog posts.

Is your version of you, yours?

Is your version of you, yours?

The title of this blog could feel seemingly discombobulating... If the answer to the question is “no”, read on. Surprised by the question and not...

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Own it, or it will own you.

Own it, or it will own you.

I recently met up with a friend for a fika [feeka] - a hot chocolate on the pier - and a walk. It was a windy and ice cold day, but utterly...

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What others are saying…

Maria’s genius is her ability to hold a space of genuine non judgement which allows her clients to be brave, to explore things that they perhaps wouldn’t explore in a different conversation or context. She asks the most insightful questions and then holds space and listens – allowing her clients the experience of being genuinely listened to, without judgement, without expectation, with complete openness: helping them to realise who they truly are, what they really want, and what’s truly important to them.

Her connection with and complete trust in her inner wisdom and intuition is inspiring: it creates an environment in which people can begin to trust their own.

Maria is an extraordinary person to work with. I hesitate to call her a ‘coach’ because she is so much more than that: a coach, a mentor, a wise and intuitive guide and a wonderful presence. I thoroughly recommend working with her.

Sara Price


Maria is an extraordinary listener and her questions get right to the heart of an issue allowing you to tap into your soul, to identify how it wants to be expressed in your work and role as a leader. I would not have the clarity and rediscovered courage I now have without her help.

Nicola Deverson

Chartered Accountant, Envision Partnership Ltd.

Maria’s curiosity calls are such a wonderful opportunity to take a tour of your thoughts, feelings, beliefs and values. I know I am in safe hands when I speak with Maria, and that any vulnerabilities will be carefully received and guarded. I am grateful for this recent conversation because it seems to have unveiled some aspects that I now feel able to explore further to gain deeper clarity on my values, vision and purpose. Thank you Maria!

Shehnaaz Latif

My Wellness Zone

Maria creates a safe and energized space for exploration & discovery. Through her heart-led questions and deep listening, I was easily able to draw out business and leadership gems/insights that wanted to make themselves known. I highly recommend her as a soulful guide and companion in the exploration and deepening process.

Kelly Weiss

Conscious Business Strategist

Through insightful questions and deep listening, Maria helps you to navigate your inner voice and wisdom. She supports you in finding your own answers, and she creates an environment in which you can begin to trust your decisions and way forward. Maria helps you to explore your strengths and the way you see things through a new dimension that was not there before. A call with Maria is energizing and leaves you with options and ideas to continue your self-development.

Jenny Morin

Maria has this magical ability to connect and really listen. She has a grounded, earthy energy that really helps me and my soul to feel at ease, to think clearly and to feel part of an exciting journey. Besides this she has this powerful way of mirroring and reframing what comes up in me, and there is a very energetic bond between us during our talks. I have laughed a lot, and I now feel lighter, happier, and above all, more connected to source. Maria has intuitive skills beyond the ordinary. Thank you for being my gate opener to freedom, power and creativity.

Anna Stensdotter

Words are not adequate to describe the value Maria has added to the work I am doing – through deep listening, she took the words I used to describe my ideas and vision for Conscious Finance and presented them back to me in a way which totally transformed them – and my understanding of them. It was revelatory and added several dimensions which were not there before.

Working with Maria is like starting on the ground floor with a flat image of something and then through a collaborative exploration, suddenly seeing it from a much higher dimension where the totality of the vision can emerge. Thank you Maria, I can’t wait to see the next iteration!

Clare Chapman

Conscious Finance Ltd.

I highly recommend Maria to draw out and reflect back your highest values. This values work has totally changed my life! Really empowered me to negotiate a relocation, to increase my prices to new clients by 25%, plus I’ve been clear cut with family about my new working day. There’s no going back and quite simply I now feel very alive!

Frea O’Brien

Numerology Expert, My Numerologist

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Fika for Your Soul is about connecting with inspiration from everyday situations and conversations. It’s about discovery, reflection, leaning into, and stretching beyond…how we may see, understand, and express freedom, soul, inner wisdom, and leadership, all in the context of our daily lives.

‘Fika’ (pronounced ‘feeka’) is Swedish and means taking a [coffee/tea] break.