I guide and inspire women in business to soul clarity, alignment, and integrity.

I can help you to show up fully with confidence and bring all that you are into your life, leadership, and livelihood.

Are you yearning to re-connect with what is really important to you?

Do you have a feeling that something is missing? That you want to be more intentional, soulful, and deliberate in your life and livelihood? Is there a yearning inside of you to feel whole and be true to you? Do you have feeling that it is time to simplify, to stop hiding and show up fully?

Below is a sample of how I felt before I decided to make a change. If your experience is similar to mine, reach out for a chat as there is nothing worse than knowing that there is more for you out there and not knowing what to do next.



You have been motivated by logic and linear thinking most of your life.

It has served you well. You have created an identity and built a reputation at the back of it.

You are competent and wise. You are respected, loved, and valued by your peers.

AND, you carry a secret. You have been hiding your soulful side, keeping it separate from your livelihood, out of fear of being judged and ridiculed.

This no longer feels OK.


You are done holding back

The energy is shifting. You are excellent at what you do, but this is no longer enough.

You feel a disconnection. You may not know what it looks like but you are yearning to bring more soul and soulfulness into your work and your business.

You are tired of holding yourself back from speaking your truth, from showing up fully.

This desire has grown bigger and louder. You feel called to discover, design, and create a  soulful life and livelihood that is in alignment with the true you.


Time to be true to YOU

You feel drawn to experience soulful living and soulful livelihood your way.

You want to be true to your values and express your truth. You want to be true to YOU.

You feel drawn to create a life and a livelihood that makes you feel alive, connected, fulfilled. No more making do with anything less.

You feel a pull towards embracing your inner wisdom and guidance, your bigger picture, your potential.

You want to be SOULFULLY YOU.

There is no one-size-fits-all. No blueprint. Helping you find YOUR way is my “love-to”.

I provide a safe and judgement-free environment in which you can begin to trust your inner guidance and find your path forward.

Discover what it means to be SOULFULLY YOU.

Design and develop what SOULFUL LIVING and SOULFUL LIVELIHOOD look like for you. As a bonus, nested within, you’ll find SOULFUL LEADERSHIP.

Take the Free Soulful Leader Assessment Quiz

This quiz is for you if you want to show up in a more soulful way. The quiz report and follow-up material act as your guide. You will learn which strengths you can draw upon and where there is an opportunity for further growth.

Explore Your Soulful Leader Quiz Results

In this 60-minute reading, we will take a deeper look at your assessment results and answer your questions. This will give you a more comprehensive picture, and strengthen your soulful side and leadership even further.


This 90-minute “spa treatment for your soul” provides the opportunity to discover and develop what soulful living, leadership, and livelihood could look like for you.

Together we will listen deeply for empowering questions, and answers, based on your lived experience and inner wisdom.

A Taste of SOULFULLY YOU is ideal if you feel drawn to soulful discovery!

Soulful Circle Conversations

I am in the planning stages of creating a series of group conversations to explore topics such as inner guidance, spiritual freedom, and being a soulful role model and leader.

This will be a welcoming environment that embraces many perspectives.

Does this sound like something you would enjoy?

If you are interested in a bespoke journey or offering, let’s have a chat.

What others are saying…

Maria’s genius is her ability to hold a space of genuine non judgement which allows her clients to be brave, to explore things that they perhaps wouldn’t explore in a different conversation or context. She asks the most insightful questions and then holds space and listens – allowing her clients the experience of being genuinely listened to, without judgement, without expectation, with complete openness: helping them to realise who they truly are, what they really want, and what’s truly important to them.

Her connection with and complete trust in her inner wisdom and intuition is inspiring: it creates an environment in which people can begin to trust their own.

Maria is an extraordinary person to work with. I hesitate to call her a ‘coach’ because she is so much more than that: a coach, a mentor, a wise and intuitive guide and a wonderful presence. I thoroughly recommend working with her.

Sara Price


Maria is an extraordinary listener and her questions get right to the heart of an issue allowing you to tap into your soul, to identify how it wants to be expressed in your work and role as a leader. I would not have the clarity and rediscovered courage I now have without her help.

Nicola Deverson

Chartered Accountant, Envision Partnership Ltd.

Maria’s curiosity calls are such a wonderful opportunity to take a tour of your thoughts, feelings, beliefs and values. I know I am in safe hands when I speak with Maria, and that any vulnerabilities will be carefully received and guarded. I am grateful for this recent conversation because it seems to have unveiled some aspects that I now feel able to explore further to gain deeper clarity on my values, vision and purpose. Thank you Maria!

Shehnaaz Latif

My Wellness Zone

Maria creates a safe and energized space for exploration & discovery. Through her heart-led questions and deep listening, I was easily able to draw out business and leadership gems/insights that wanted to make themselves known. I highly recommend her as a soulful guide and companion in the exploration and deepening process.

Kelly Weiss

Conscious Business Strategist

Through insightful questions and deep listening, Maria helps you to navigate your inner voice and wisdom. She supports you in finding your own answers, and she creates an environment in which you can begin to trust your decisions and way forward. Maria helps you to explore your strengths and the way you see things through a new dimension that was not there before. A call with Maria is energizing and leaves you with options and ideas to continue your self-development.

Jenny Morin

Maria has this magical ability to connect and really listen. She has a grounded, earthy energy that really helps me and my soul to feel at ease, to think clearly and to feel part of an exciting journey. Besides this she has this powerful way of mirroring and reframing what comes up in me, and there is a very energetic bond between us during our talks. I have laughed a lot, and I now feel lighter, happier, and above all, more connected to source. Maria has intuitive skills beyond the ordinary. Thank you for being my gate opener to freedom, power and creativity.

Anna Stensdotter

Words are not adequate to describe the value Maria has added to the work I am doing – through deep listening, she took the words I used to describe my ideas and vision for Conscious Finance and presented them back to me in a way which totally transformed them – and my understanding of them. It was revelatory and added several dimensions which were not there before.

Working with Maria is like starting on the ground floor with a flat image of something and then through a collaborative exploration, suddenly seeing it from a much higher dimension where the totality of the vision can emerge. Thank you Maria, I can’t wait to see the next iteration!

Clare Chapman

Conscious Finance Ltd.

I highly recommend Maria to draw out and reflect back your highest values. This values work has totally changed my life! Really empowered me to negotiate a relocation, to increase my prices to new clients by 25%, plus I’ve been clear cut with family about my new working day. There’s no going back and quite simply I now feel very alive!

Frea O’Brien

Numerology Expert, My Numerologist

Maria Baeck (Bäck)

Maria Baeck (Bäck)

Facilitator, Guide, Mentor

  • Grounded

  • Logical

  • Process-driven

  • Soulful

  • Intuitive

  • Values-led

A quick introduction.

Although my work is non-linear by nature, there are three core parts that are always part of the journey: exploration, alignment, and embodiment.

I take you on a journey of inner discovery that has the potential of impacting your career, lifestyle, and decisions, should you so choose.

I help you see your truth. I use my tools to reflect what is inside of you, your inner knowing.

I guide you to uncover what’s already there, rather than feeding you something new.

If this sounds like what you have been looking for, get in touch by clicking the button below.

Recent blog posts.

A reframe of your 3am thoughts.

A reframe of your 3am thoughts.

I think of our 3am thoughts as messengers. A helpful question to ask is what meaning we give to them. Waking up in the middle of the night and not...

read more

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PS! ‘Fika’ (pronounced ‘feeka’) is Swedish and means taking a [coffee/tea] break.